According to the Windows Phone operation, Nokia can adjust the 3 G network speed and bandwidth. Lumia 800 is a quad-band mobile phone, and Lumia 710 is a three frequency mobile phone, both two phones can support 3 G speed (14. 4 Mbps). Jeff thinks that, cheap phone can only support 7. 2 Mbps speed. Therefore, The version of 710 phones cost is more cheaper. At present, the choice is 1. 4 Ghz Nokia processor, if choose 1 Ghz, the mobile phone can use the cheaper batteries. The version of 710 phones with 1300MA of the battery, if reduce the processor speed, users can change 1200MA battery, which can save $2, but the performance would not be changed a lot.
In addition, people still can reduce cost by cutting function. For example, give up a compass, users can save $18. Through cut other components, users can save $5, such as printed circuit board. Cell phone also can use cheap Wi-Fi connecting forms, but reporter does not know how many money can save. In total, through the above method, users can reduce $38 cost, accounting for about 17% of the cost. Therefore, Nokia provides 220 euros of WP7 mobile phones.
If Nokia purchase amount is large. Jeff estimated that, every component of mobile phonersquo;s price is stable, but Nokia has launched a relatively slow WP equipment. Because of the Microsoft Windows Phone authorized, Jeff points out that, he suggested the reduction strategy. For example, with only 256 M memory requirements, and there is no limit on CPU frequency and battery capacity.
Even if Nokia modifications have reached the Microsoft conditions. Jeff said his proposal as follows, the nokia has a profit margin structure at present. He estimates that,ugg classic tall Lumia 800 mobile phone gross margin was 25%, and the version of 710 mobile phone was 21%; According to the above methods, the production of mobile phone will also have 20-21% of the gross profit margin. nbsp;
December 1st, 2011 at 8:13 am
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